CORE COLLECTION

Designed at Incipio Group

For the iPhone X launch, Incipio was in need of a complete redesign to stay competitive. After the team developed a new design ethos and philosophy, I was tasked to create three new styles and refresh the rest of the product line using this new language.

Tasks included market research, concept ideation, CMF development which led to an entire brand revamp, DFM, factory visits and acceleration, product testing and QC, and 3D renderings for sales presentations, packaging artwork, and trade shows.