KEURIG

BREW OVER ICE CARAFE

Designed at Pollen Design

Services: ID, CMF, DFM, Packaging Design, Marketing Support

At the emergence of single serve brewing popularity, there became a need for peripheral accessories to help push this movement and support their novel features. One of Keurig’s unique target is serving to iced beverage drinkers. At Pollen Design I was tasked to fulfill a need in Keurig’s Brew Over Ice category with a double wall insulated carafe that allowed users to chill 4 servings of their favorite drink at a time. A straightforward design language paired with strategic manufacturing processes resulted in a well-received product for many to enjoy Keurig's new, chilled drinks.

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