CORE COLLECTION
INCIPIO
Designed at Incipio Group
Brief: Develop a new design language for the iPhone X Core Collection.
For the iPhone X launch, Incipio was in need of a complete redesign to stay competitive. After the team developed a new design ethos and philosophy, I was tasked to create three new styles and refresh the rest of the product line using this new language.
Tasks included market research, concept ideation, CMF development which led to an entire brand revamp, DFM, factory visits, product testing and QC, and 3D renderings for sales presentations, packaging artwork, and trade shows.
